---
title: Selling XRT is in the Product Knowledge!
description: XRT
image: https://www.kmb.us.com/hs-fs/file-28913098-jpg/images/sulfurcoatingbreakdown.jpg
---

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# Selling XRT is in the Product Knowledge!

Posted by [Blog Tipster](https://www.kmb.us.com/blog-1/author/blog-tipster) on Tue, Jul 03, 2012 @ 10:2 AM

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XRT's entry into the market back in 2008 seems like a decade ago.  Since its introduction this products demand has grown at a wonderful pace as the formulators and end users have become relived to find a product that performs as advertised.  Some competitors have begun to market their products on "weeks of green" to extend their perception in order to compete with XRT's twelve week release.  ![SulfurCoatingBreakdown](https://www.kmb.us.com/hs-fs/file-28913098-jpg/images/sulfurcoatingbreakdown.jpg?width=479&height=590&name=sulfurcoatingbreakdown.jpg)

The big difference between the market leader (SCU) and XRT is in how the nutrient actually becomes available to the plant.  XRT, a controlled release nitrogen, is released predictably where as polymer coated sulfur coated products are slow-release and release by a catastrophic failure of the coating.  Throw a thousand separate catastrophic failures happening at different times into a bag and now you have an unpredictable "slow release" fertilizer. 

- XRT is still releasing nitrogen 12 weeks after application.
- XRT is the most economical product of its kind when compared to its competitors on "cost per week".
- XRT is Controlled Release
- XRT is Made in America!

 For great performance at a great price, professionals choose XRT!

 

 Tags: [XRT](https://www.kmb.us.com/blog-1/topic/xrt), [Controlled Release Fertilizer](https://www.kmb.us.com/blog-1/topic/controlled-release-fertilizer)

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